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Why Is Online Medical Support Vital?

Our Lead Midwife, Hannah Harvey, talks about the importance of online midwifery support.

By Hannah Harvey

Hannah Harvey

We are living in a constantly evolving world with regards to technology, social media and people looking for support online. As a midwife, I have seen over the past few years how important it is for us to have a presence online so that we can offer online medical support and reassurance when people need it most. I’ve noticed it even more since the start of the Pandemic. 

All services within the NHS are overstretched due to Covid-19, meaning you are now seeing more and more women unable to access maternity care when they need it the most. Which means it is perfect timing to find alternative routes to access professional advice alongside your normal maternity care. 

Finding the right medical advice online.

I came across an article from the BBC recently about maternity services and how they are suffering during the pandemic. You can read it here. Women are struggling to access the care that they need, during the most important time of their lives. Our maternity services were stretched prior to the pandemic, so it is no surprise to see women turning to facebook groups for support from other mothers. Whilst having this support network is important, it is also imperative to note that this is not professional advice. This means women are potentially being given the wrong advice when looking for support from friends, family and social media groups. 

By creating Juno – we will be able to give vital support and advice via an app so that women and parents-to-be can choose to access medical advice in a quick, safe way. Not only that, it also gives us as midwives a voice online to be able to support women. In a tech-heavy world, where everyone picks up their phone to google symptoms, I believe this is vital support that we need to implement nationally for everyone in pregnancy, postnatally and beyond.

The importance of midwifery.

Women are missing face-to-face appointments with their midwives, consultants and some are going months without seeing a healthcare professional because of the pandemic. As a midwife, I know how much this will increase anxiety levels for women and their families. If we can provide an online service like Juno to run alongside NHS care, this will help reassure and alleviate anxieties in pregnancy. I absolutely love being a midwife and caring for women and families. We become midwives because of our compassion and how passionate we are about maternity care.  This is why we’ve created a service to offer online support as much as we possibly can. With lots of medical services now offering online consultations and advice – it’s about time midwives had an online presence too!

During pregnancy, you have so many questions that need answering and that’s what we are here for. Early pregnancy, when you haven’t met your midwife yet, is the most common – as you have so many symptoms in the first trimester and it is nice to be able to access reassurance if you need it. We also find that a lot of women come to us between 16-25 weeks of pregnancy. You normally don’t see a midwife during this time and there are so many questions you may have.

Why Juno is the future.

Juno midwife chat in app

I had one woman access advice online who was pregnant for the first time with twins. She was bleeding in early pregnancy and was very worried about losing one or both of her babies. I gave her support, reassurance and guidance throughout her whole pregnancy and she gave birth to two beautiful healthy babies. She felt that having access to midwifery support whenever she needed was invaluable and helped her enjoy her pregnancy more. This is why our Juno midwifery advice service will be invaluable for families and why I am so excited to be a part of it.

So if you are planning to have a baby, pregnant or have a newborn baby, please download Juno and contact us whenever you have any questions you need answered. We are currently available 8am-8pm, 7 days a week and run a fast response service with highly experienced midwives available at the touch of a button. 

Download Juno Now.